In a recent update, Google has decided to manipulate the search suggestions for hiding the Roundup’s cancer connection and information about Bayer’s lawsuits.
Since the merging of Bayer with Monsanto, the company underwent three Roundup cancer cases that went to trial. However, the cases have been lost in a peculiar fashion. Bayer AG is currently looking for procuring as much as $2.4B from the decision of the jury. At the same time, the constant update of exposed internal emails from Monsanto has also been gaining the attention of the public eye with respect to major wrongdoing.
The Case with Bayer AG and Roundup
With the consecutive rulings of the court against Bayer AG, the interest of the public in Roundup, the link to cancer, and the trial’s ruling on the damage of the product have gained impetus exponentially. A wide number of individuals all across America have been using the search engines to enlighten themselves on the current events –with Google being the primary search engine.
As per a report by NetMarketShare –a leading research firm, Google tends to consume over 75 percent of the share of the search engine market for the desktop users and as much as 80 percent of the share for mobile users. This gives Google a monopoly in the modern era quite effectively.
Google’s Manipulation with the Search Results
During the respective three trials, the autocomplete results by Google are intentionally hampering the public to learn the truth about Roundup. By analyzing the existing data as well as facts, one can easily conclude that Google is playing sides with Bayer AG for actively accelerating online traffic away from the existing connections between Roundup, information on cancer, and the lawsuits against Bayer. When the users would type the keyword “Roundup” in the Google search engine, the autosuggest option would return the result “Roundup for Lawns” as its top suggestion.
The product label by Google states that the autosuggest options appear as suggestions and not predictions. However, the question remains that why the autosuggest feature by Google would work as a hidden marketing arm for the Roundup product by Bayer AG. Rather than Google not interrupting the real searches of the end users about the harmful effects of Roundup, the search engine giant aims at intervening its users by directing them to learn more about Roundup and how it can help their lawns. This serves to be a classic instance of the smart manipulation program by Google.